Conversion API | Developer Center
日本語Use server-side Google Tag Manager
This page describes the steps for tracking user actions (events) using server-side Google Tag Manager.
The conversion API provides templates and features to be used with server-side Google Tag Manager offered by Google. We don't support operations or methods involving server-side Google Tag Manager templates not provided by LY Corporation.
Server-side Google Tag Manager
Google Tag Manager is a tag management system offered by Google. Server-side Google Tag Manager processes tags in containers on platforms like Google Cloud. In the conversion API, event data sent to the server-side Google Tag Manager container is collected and requested by the conversion API to measure events.
1. Preparation
Prepare server-side Google Tag Manager
Set up server-side Google Tag Manager by reviewing sections such as "Set up server-side tagging" in "Set up server-side tagging with Cloud Run."
Prepare the conversion API
Get access tokens and various IDs. Refer to "1. Get various IDs and access tokens" in the "Startup Guide" for details.
2. Tag settings
Set up parameters and delivery triggers for the "Conversion API Tag" in the Community Template Gallery. Refer to the "Reference" for parameter details.
(1) Open the workspace of the containers (websites) to set tags on Google Tag Manager.
(2) Select "Tags" on the side menu and open the new tag addition by clicking "New."
(3) Select "Tag Configuration" and then click "Discover more tag types in the Community Template Gallery."
(4) Select "LINEヤフー ConversionAPIタグ" (Conversion API tag) from the list.
(5) Set up various parameters for requests to the conversion API. Set parameters as needed.
(6) Select the conditions under which the tag will be triggered.
(7) Click "Save" to save the tag.
3. Verification
You can check the event history in the Campaign Management Tool. Refer to "Check event history" for more details.