Conversion API | Developer Center

Startup Guide

This page describes the necessary steps for using the conversion API.

• 1. Get various IDs and access tokens

• 2. Make API calls

• 3. Check event history

1. Get various IDs and access tokens

(1) Get the tag ID

Generate a tracking tag in the tracking tag management view of the Campaign Management Tool. The tag ID will be generated at the same time. Learn more

(2) Get the access token

Generate the access token for the conversion API in the tracking tag management view of the Campaign Management Tool. Only users with admin or edit access can get the access token. For details on how to get the access token and permissions, refer to the following help pages:

• Conversion API

• Manage account access

(3) Get the information needed for event tracking or audience store

<For conversion tracking>

Get the necessary information according to the conversion setup you created.

• URL
  Check on the conversion setup view you created.

• Event type and snippet ID
  Check the "eventType" and "snippetId" fields within the event snippet obtained from the conversion setup list.

<For audience list storage>

Specify each item of the request according to the reference, matching the items of the created audience list. For details on the steps for creating an audience list and specifics for each type, refer to the following help pages:

• Create audience list

• Set up custom labels for audience list rules

• Referrer URL

• Set page type, category ID, and item ID as the rule of the audience list

(4) Get the LINE channel ID

If you want to perform conversion tracking with line_uid, you must have the LINE channel ID in the conversion API setup.
You can get the channel ID from the LINE Developers Console.

2. Make API calls

Set the values, such as the access token and ID obtained in Step 1, and make the API calls. For various setup values, refer to the reference. If making an API call for testing, we recommend setting the test_flag value to "true."

3. Check event history

You can check the event history in the Campaign Management Tool. Learn more