Trackable events

This page describes the events that you can measure with the tracking tag.

What is the event

An event refers to user actions that are generated on a website by internet users. By using the tracking tag, you can specify event types generated on a page for conversion tracking and storing data in audience lists.

Event type

You can measure the following event types using the tracking tag.

Description Event Type Available Parameters (config)
Page view page_view snippetId, transactionId, value, currency, label, isTest, items[]
Item list view view_listing
Item details view view_product
Viewing cart view_cart
Add to cart add_cart
Search search
Start checkout check_out
Purchase purchase
Generate leads generate_lead
Sign in login
Reservation complete reservation
Registration complete sign_up
Payment details payment_info
Add to wishlist add_wishlist