LY Ads API | Developer Center

2026/03/25

Display Ads (Auction): Adding list types for "similar users" in the audience list

Product

Yahoo! JAPAN Ads Display Ads (Auction)

Schedule

Tuesday, March 24, 2026

Summary

In Display Ads (Auction), it is now possible to select the audience list type "Friends of LINE Official Account" as the source audience list for the audience list "Similar Users."
Because similar users can be expanded based on information from friends of LINE Official Account, it becomes possible to reach new users who have characteristics similar to existing customers. As a result, the range of ad delivery strategies is expected to expand.

Impact on the Yahoo! JAPAN Ads Display Ads API

Applicable Version

All versions

Applicable Web Service

AudienceListService/add

Change Details

For audienceListId in similarityAudienceList, it is now possible to set the audience list ID for the newly added list type "Friends of LINE Official Account."