LY Ads API | Developer Center

2026/02/26

Display Ads: Launch of integration with the ad tracking tool "Airbridge"

Updates

February 26, 2026: This article has been updated following the implementation of this matter.
February 24, 2026: Publication of this article began.

Product

Yahoo! JAPAN Ads Display Ads

Schedule

February 25, 2026 (Wed)

Summary

For Display Ads, "Airbridge," an ad effectiveness measurement tool provided by AB180, is now newly available.
By using Airbridge, you can comprehensively measure clicks and impressions from Display Ads and LINE services, as well as app events and SKAdNetwork.

Notes on Using Airbridge

• A separate contract is required to use Airbridge. For details, please contact AB180.
• Multiple link IDs cannot be used simultaneously for the same OS.
• Airbridge does not support the measurement of Engaged View (a metric that evaluates conversions that occur after an ad has been viewed for a certain period of time).
• SKAdNetwork performance values that measure app installs from web ads cannot be used in Airbridge reports.

Regarding the Yahoo! JAPAN Ads Display Ads API

If you are using Display Ads API v18 or earlier, you may not be able to retrieve Airbridge-related data in some services.
If you perform measurement using Airbridge, please use v19 or later.

Comments

For ad effectiveness measurement tools that support app conversion measurement available for Display Ads, please refer to the following.
Measurement tool for tracking app installation