Yahoo! JAPAN Ads API | Developer Center

2022/05/18

Search Ads Automatic migration of the previous autobidding type

Document Number: APIE-FY22-2222

Dear customers,

Thank you for using Yahoo! JAPAN Ads.

We will perform automatic migration for the previous autobidding type.
Please see the following details.


1. Product:
　Yahoo! JAPAN Ads Search Ads

2. Schedule:
　May 25, 2022 (Wed)
　*This date is subject to change.

3. Overview:
　If you have set previous autobidding type as the bidding method for
　your campaign, it will be automatically migrated to the new
　autobidding type. The two autobidding types to be automatically
　migrated are as follows.
　・Target ROAS
　[After migration]
　Maximize conversion value (target ROAS)
　・Target CPA
　[After migration]
　Maximize conversions (target CPA)

4. Notes:
　・There will be no change in the behavior of autobidding after the
　migration. Only the autobidding name change.
　・If you have a campaign using the portfolio bidding, it is not
　subject to this automatic migration, because the portfolio bidding
　doesn't offer autobidding in the new type.
　・In v5 of Yahoo! JAPAN Ads Search Ads API, the campaign information
　that was automatically migrated is returned with the previous type
　name. However, the performance report will return the name of the
　new type after the migration.
　Note that all services in v6 and later versions will return the new
　type name after the migration.

5. Remarks:
　・You can check the details of the automatic migration in the change
　history. For changes made by this migration, the "User" of the change
　history will appear as "yahooMigrationUSER."
　・The new settings for the previous autobidding type are no longer
　available from September 27, 2021.
　See the release note for more detail.
　

If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN Ads API support team