Display Ads reporting duration expand for Performance data

Document Number: APIE-FY22-2221


Dear customers,

Thank you for using Yahoo! JAPAN Ads.
We expanded the reporting duration for Display Ads Performance data.
Please see the following details.


1. Product:
 Yahoo! JAPAN Ads Display Ads

2. Date:
 May 11, 2022 (Wed)

3. Overview:
 We expanded the reporting duration for Display Ads Performance data.
 [Before] Within past 25 months
 [After] Within past 37 months

4. Yahoo! JAPAN Ads Display Ads API:
 Yahoo! JAPAN Ads Display Ads API supports this enhancement
 as follows.
 ・Effected version:
   v8
   *Check the v8 release information announced separately.
 ・Change:
  The available duration to be specified on ReportDefinitionService
  changes to the past 37 months.

5. Remarks:
 ・Following views and reports are out of scope of this enhancement.
  These have the data within past 25 months as before.
  - Performance data on the list views on the Campaign Management
  Tool
  - Conversion path report
  - Cross-campaign reach report
  - Attribution model comparison report
  - Brand tracking report
 ・For some items reported, the available reporting duration differs.
  Even if the target items are included in the performance report,
  it can be specified as the reporting duration within the past
  37 months, but the actual value other than the duration cannot
  be acquired. Learn more on the following help page.
  Available reporting duration for each item
  ・When specifying "Full year (GUARANTEED_CAMPAIGN_PERIOD)" for the
  reporting duration for the reach report, the data for the past 25
  months will be aggregated as before even after the change
  released. We are planning to expand the reporting period to the
  past 37 months. 



If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team