Yahoo! JAPAN Ads API | Developer Center

2022/04/19

Search Ads Ad Customizer for Responsive Ads for Search and reports by asset

Document Number: APIE-FY22-2207


Dear customers,

Thank you for using Yahoo! JAPAN Ads.
Ad Customizer for Responsive Ads for Search and reports by asset will
become available on Search Ads as previously announced in "Search Ads
adding features on Responsive Ads for Search (Document Number:
APIE-FY21-2354)." Please see the following details.


1. Product:
　Yahoo! JAPAN Ads Search Ads

2. Schedule:
　Summer 2022
　*More details will be announced later. *The schedule is subject to
　change.

3. Ad Customizer for Responsive Ads for Search:
　"Ad Customizer" is a feature that will automatically feed designated
　data such as a text string or a fixed value into the title or
　description of the ad.
　The usage is different from Ad Customizer feature for Extended text ads.
　Check the following for how to use it and the differences.

　■How to use
　(1)Create attributes
　　Define the attribution names and types to add to your ads.
　　Any name can be set for the attribute name. Select an attribution
　　type from "Text," "Price," "Rate," and "Value."
　(2)Attribution values
　　Select the attributes to be applied for each campaign, ad group,
　　and keyword, set the character string and numerical value
　　(attribute value) to be inserted in the ad.
　(3)Insertion ads
　　Add the insertion ads by entering in the format of
　　"{CUSTOMIZER. Attribute name: default text}" to the designated part
　　in the asset (title, description).

　*Campaign Editor supports setting of Ad Customizer attribution and
　attribution values.
　Campaign Management Tool will not support this feature.

　■Differences
　・The data assignment list of Extended Text Ads does not support the
　Ad Customizer for Responsive Ads for Search.
　For Responsive Ads for Search, after creating the ad customizer
　attributions, specify the character string or numerical value to be
　inserted by setting the attribute value for the campaign, ad group,
　or keyword to be applied.
　・If you want the countdown to be displayed according to the date
　and time in your ads, you cannot insert it by Ad Customizer.
　You need to enter the COUNTDOWN function to the asset (title,
　description) directly in the format of
　{COUNTDOWN(yyyy-mm-ddhh:mm:ss,start date)} to insert to your ads.

4. Reports by asset:
　■Overview:
　Following indexes will become available by each asset (title,
　description).
　　・Impressions
　　・Performance rating
　You will be able to check these indexes on performance reports and
　asset details view on the Campaign Management Tool.

　■Performance rating:
　This is an index that evaluates assets relative to each other in one
　ad. The evaluation is described as "best," "good," and "low."

　■Precaution:
　The ad with the target asset needs 5,000 or more impressions in
　about 30 days to show the evaluation.

5. Impact on Yahoo! JAPAN Ads Search Ads API:
　Yahoo! JAPAN Ads API will support this feature on the next version.
　We will make another announcement when the details have been decided.

6. Remarks:
　Check the following document for more details of features.
　・Ad Customizer for Responsive Ads for Search　　
　・Responsive Ads for Search Asset reports　　


If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team