Yahoo! JAPAN Ads API | Developer Center

2022/04/12

Account Review Guidelines released

Document Number: APIE-FY22-2206


Dear customers,

Thank you for using Yahoo! JAPAN Ads.

We have released "Yahoo! JAPAN Ads Account Review Guidelines" to ensure
the quality and transparency of our ads.

Please see the following details.


1. Released:
　April 11, 2022 (Mon)

2. Purpose:
　Ensuring ad quality and improving transparency by disclosing the
　review criteria for advertising accounts applied in the following
　cases.

　・Examination at the time of new account registration to prevent
　　advertising by fraudulent businesses

　・Examination to suspend ads on an account-by-account basis after
　　new account registration if there is something inappropriate in
　　the ad contents.

3. Overview:
　The Yahoo! JAPAN Ads Account Review Guidelines apply to all the
　accounts used for Yahoo! JAPAN Ads.
　Advertisers who use Yahoo! JAPAN Ads are required to comply with
　this guideline.
　Yahoo! JAPAN Ads Account Review Guidelines (PDF)
　
　Help page
　https://ads-help.yahoo.co.jp/yahooads/middlecategory?lan=en&cid=1112

4. Remarks:
　This release is not a disclosure of a new guideline, but the
　disclosure of the review guidelines that we have been applying.
　Therefore, there is no impact on the review of accounts, review of
　ads, and ad delivery.


If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team