Display Ads item names related to delivery settings change and previous indexes end

Updates

March 10, 2022: Updated some information after the release completed.
March 3, 2022: Announced the release information.

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Document Number: APIE-FY21-2347


Dear customers,

Thank you for using Yahoo! JAPAN Ads.

We changed column names that indicate ad delivery settings for
Display Ads. Additionally, we removed previous metrics such as
"Impressions (previous)." Please see the following details.


1. Product:
 Yahoo! JAPAN Ads Display Ads

2. Schedule:
 March 9, 2022 (Wed)

3. Item names related to status:
 We changed the item names on some views related to status to unify
 and make them easier to understand.
 
 ■Campaign Management Tool
  The column name "Status" became "Display settings" for each list.

 ■Campaign Editor
  The column name "Status" became "Display settings" for creating
  and modifying views along with managing image and video views.
 
 [Remarks]
 ・Learn more details for changes on the document (PDF).
 
 ・Same improvements will be made to Yahoo! JAPAN Ads Display Ads API.
  Please wait for further announcements regarding details.

4. Previous metrics:
 We removed the previous metrics such as "Impressions (previous)"
 from the performance data items displayed on the list views.
 Use the items without "(previous)," such as "Impressions," that have
 already been provided as alternative items.

 The items to be removed are as follows:
 ■Campaign Management Tool
  ・Impressions (previous)
  ・CTR (previous)

 ■ Campaign Editor
 ・Impressions (previous)
 ・CTR (previous)
 ・Measured impressions (previous)
 ・Viewable impression rate (previous)
 ・Viewable clicks (previous)
 ・Viewable CTR (previous)

 [Remarks]
 ・Same changes will be made to Yahoo! JAPAN Ads Display Ads API.
  Please wait for further announcements regarding details.


If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team