Display Ads Conversion path report and cross-campaign reach report change

Document Number: APIE-FY21-2279

Dear customers,

Thank you for using Yahoo! JAPAN Ads.
We will make some changes and enhancements to the Display Ads conversion
path report and cross-campaign reach report. Please see the following

1. Product:
 Yahoo! JAPAN Ads Display Ads

2. Schedule:
 December 15, 2021 (Wed)
 *This date is subject to change.

3. Overview:
 Conversion path report and cross-campaign reach report will have
 following changes and enhancements.

 (1) Change on reporting item name

  [Conversion path report]
  -"Conversions" changes to "Conversions (incl. view-through)"
  -"Conv. value" changes to "Conv. value (incl. view-through)"

  [Cross-campaign reach report]
  "Conversion" changes to "Conversion (incl. view-through)"

  *There will be no change on values of output items.
  This item will show the total number of conversions via click,
  conversions after the video has been played for 10 seconds or more
  (for videos less than 10 seconds, after playback completes) and
  view through conversion.

 (2) Adding reporting items

  We will add some reporting items related to conversion.
  These changes will support providing the number divided by
  conversion type.

  [Conversion path report]
  "Conversions (via click)"
  "View through conversion"

  [Cross-campaign reach report]
  "Conversion (via click)"
  "View through conversion"

  Refer to the following page for further details.
  release note

 (3) Output in ad group level

  Conversion path report will become available to output items by
  each ad group in addition to by each campaign.
  *Cross-campaign reach report will have no update.

4.Yahoo! JAPAN Ads Display Ads API:
 Display Ads API will support these change and enhancement on the
 next version.
 We will announce the detail and schedule of the next version later.

If you have any questions, please contact us.

Yahoo! JAPAN API support team