Yahoo! JAPAN Ads API | Developer Center

2021/10/13

Integration of Yahoo! JAPAN DMP to Yahoo! JAPAN Ads, additional information

Document Number: APIE-FY21-2258


Dear customers,

Thank you for using Yahoo! JAPAN Ads.

We determined the application suspend date and details of integration
as previously announced in "Integration of Yahoo! JAPAN DMP to Yahoo!
JAPAN Ads (Document Number: APIE-FY21-2237)."
Please see the following details.


1. Product:
　Yahoo! JAPAN DMP

2. Suspend new application
　New application for Yahoo! JAPAN DMP will be suspended on December 24, 2021.
　*This date is subject to change.

　The feature to import IDFA etc., into the list is already provided on
　Yahoo! JAPAN Display Ads (Auction) as same as Yahoo! JAPAN DMP.
　Therefore, we recommend using Display Ads (Auction) in the future.

　Learn more on the following help page.
　Import data and create custom list

3. Migration to Yahoo! JAPAN Ads:
　*This information is for customers using Yahoo! JAPAN DMP.

　We have determined the integration details and suspended features
　along with Yahoo! JAPAN DMP EOL.
　Almost all of the features will be migrated to the new platform
　automatically without changes.

　Note that manual work on customers side will be required in some cases.
　Please download the documents for details. (Japanese version)

　Also note that the automatic integration will start around January 2022.

4. Remarks:
　With this integration to Yahoo! JAPAN Ads, you will no longer need a
　single contract for Yahoo! JAPAN DMP.

　Please refer to Master Terms and Conditions of Yahoo! JAPAN Ads in
　the future.

　We will close the service of Yahoo! JAPAN DMP at the end of March 2022.
　We will make another announcement once the schedule has been decided.


If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team