Display Ads (Auction) Ad Insertion Rules change for Responsive Ads (Image)

■Update
Oct 28, 2021: Updated the announcement as the application of the changes to Ad Insertion Rules began on October 27, 2021.
Octo 6, 2021: Announced this change.
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Document Number: APIE-FY21-2257


Dear customers,

Thank you for using Yahoo! JAPAN Ads.

Ad Insertion Rules for Responsive Ads (Image) of Display Ads (Auction)
changed. Please see the following details.


1. Ad specification to change:
 Yahoo! JAPAN Ads Display Ads (Auction)
 ・Responsive Ads (Image)

2. Effective date:
 October 27, 2021 (Wed) 

3. Changes:
 [Before] "Static" for Title
 [After] "Dynamic" for Title

 Up to 12 characters can appear in the title, and the symbol "..."
 appears for the characters that follow.
 To show the full text of your title, create it within 12 characters.


If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team