Yahoo! JAPAN Ads API | Developer Center

2021/10/05

Display Ads Age targeting converting started

Document Number: APIE-FY21-2256

Dear customers,

Thank you for using Yahoo! JAPAN Ads.

The process of age targeting converting to new format has started
on October 4, 2021 as previously announced. Please see the
following details.


1. Product:
　Yahoo! JAPAN Ads Display Ads

2. Date:
　Gradually starting from October 4, 2021 (Mon) JST

3. Overview:
　We have started the process of automatic converting to new age
　groups in age targeting of Display Ads (Auction).
　With the start of converting, changing the following setting
　items of ad groups using old age groups became unavailable.
　[Display Ads (Auction)]
　Ad groups with age targeting of old format

Check the following details of the schedule and about editing
　ad groups.

　・Sequentially from October 4, 2021 (until October 20, 2021)
　　We have started converting ad groups with the age targeting
　　settings with old age groups of Display Ads (Auction).
　　More details of the rules of converting are described on the
　　PDF document.
　　
　・From October 4, 2021
　　Changing some of ad group setting items became unavailable on
　　the following user interfaces.
　　
　　-Edit ad group
　　-Age targeting list
　　-Ad group list
　　-Campaign Editor

　　The items that you can change differ depending on the view and
　　tool, or ad product, download and check the PDF document for details.

　・October 20, 2021
　　The service of predicted users on gender targeting will end.

4. Changes on Display Ads API:
　■Effective date
　　October 20, 2021

　■Changes
　　(1) Previous format of age groups
　　When you "add" or "replace" the previous format age group,
　　"INVALID ENUM" error will return.
　　・Effected version
　　　v4 and later
　　・Services that will have change
　　　AdGroupTargetService

　　(2) Predicted users
　　The gender estimation function (predicted users) with
　　AdGroupTargetServiceEstimateFlg specified by add/set/replace
　　of AdGroupTargetService will be abolished. After the function
　　close, specifying the estimation flag on request will be
　　ignored and "NULL" returns every time.
　　Also, when getting the targeting setting by get request,
　　the targeting setting specifying the estimation flag will not
　　be acquired.

　　・Effected version
　　　All available versions
　　・Services that will have change
　　　AdGroupTargetService

　　*We have updated the information announced on September 8, 2021.

5. Remarks:
　・The schedule described on this announcement may change.
　・The previous announcement about this change is as follows.
　　https://ads-developers.yahoo.co.jp/developercenter/en/announcement/212234.html

If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team