Yahoo! JAPAN Ads API | Developer Center

2021/07/29

Display Ads Insertion Rules for Video Ads changes

Update
・July 29, 2021: This release has completed.
・July 20, 2021: Announced the change scheduled.
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Document Number: APIE-FY21-2187


Dear customers,

Thank you for using Yahoo! JAPAN Ads.

We will change and delete some part of Insertion Rules for creating
video ads on Display Ads. Please see the following details.

Once again, thank you for using Yahoo! JAPAN Ads.


1. Product:
　Yahoo! JAPAN Ads Display Ads

2. Effective date:
　July 28, 2021 (Wed)

3. Overview:
　We will change and delete the following items of Insertion Rules.

　■Change
　・Video codec
　　[Before]
　　　H.264　
　　　*Progressive scan (Interlaced not available)
　　[After]
　　　H.264, H.265
　・File format
　　[Before] MP4
　　[After] MP4, MOV
　　　*When using the supported video codec, you can upload file formats
　　　other than above.

　■Delete
　・Video format (extension)
　・Major brand (ftyp)
　・moovatom position specification
　・Maximum frame rate
　・Maximum volume (db)

　These changes will ease the conditions and adding video ads will be
　easier.
　Use video ads on Display Ads for your advertising promotion.

　Details of the following Insertion Rules will be updated after the
　effective date.　
　[Advertiser] Ad Insertion Rules
　　
4. Impact on Display Ads API:
　Effected version : V5


If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team