Display Ads New setting items for ads and some enhancements

・September 13, 2021: Added information of all available versions on "7.Yahoo! JAPAN Ads Display Ads API:".
・September 9, 2021: Announced the change scheduled.

Document Number: APIE-FY21-2178

Dear customers,

Thank you for using Yahoo! JAPAN Ads.

We will provide new setting items on ads and implement feature
enhancements. Please see the following details.

1. Product:
 Yahoo! JAPAN Ads Display Ads API

2. Schedule:
 October 20, 2021 (Wed)
 *This date is subject to change.

3. New setting items on ads:
 We will provide the following four setting items in the final URL
 It took long hours to create ads, because of reasons such as setting
 a tracking URL for each destination URL.
 After this change, you can expect to improve the efficiency of ads
 management by reducing effort for operations, such as setting
 tracking URL on each layer.
 Note that the format currently being provided (the format of
 destination URL) is also available at the time of this change release.
 ・Final URL:
   the URL of the website shown when the ad is clicked.
   It will be set for ads.
  *The English name of this URL item is changed from "landing page
   URL" to "final URL."
  *"Display URL" will be generated automatically by this new "final URL."

 ・Smartphone final URL:
   the URL of the page for smartphone shown when the ad is clicked
   on smartphones.
   You can set the URL for ads when you have a page for smartphone
   with the URL different from the page for PC.

 ・Tracking URL:
   the URL for measuring advertising effectiveness when tracking.
   You can set this URL to each layer under the account.

 ・Custom parameter:
   the character string such as tracking identification information
   to be set in "final URL" and/or "tracking URL."
   You can set this parameter to each layer under the campaign.
  *Tracking URL and custom parameters are referred to as the "URL option."

4. Adding Tracking Parameters:
 We will add the following five parameters.
 Along with the release of final URL format, the types of tracking
 parameters that can be used in the tracking URL will increase,
 enabling more flexible tracking.


5. SKAdNetwork measurement support for iOS app:
 When you select "app promotion" for the campaign goal, the "SKAdNetwork
 measurement" item will be added on creating or editing the campaign,
 and you will be able to select the ad measurement tool (Adjust or
 * Use the same provider for the ad measurement tool selected in
 "SKAdNetwork measurement" and the destination URL (in the case of the
 destination URL format) or tracking URL (in the case of final URL
 If the providers are not the same, you will not be able to get the
 numbers in the report of the tool.
 *We recommend that you also change the destination URL or tracking
 URL when you change the ad measurement tool of "SKAdNetwork measurement."

6. Remarks:
 ・The destination URL (in destination URL format) currently being
  provided will be abolished in the future, except for some items in
  Dynamic Ads for Display.
  *We will inform you once more details are determined.
 ・Along with the end of destination URL format, we plan to provide a
  converting function to the final URL format.
  More details will be announced later.

 ・When you set a tracking URL for your account, campaign, or ad group,
  those elements will be subject to review.
  We plan to provide a test function that allows you to check the
  validity of the final URL and tracking URL in advance.
  Details such as how to use the function will be provided in the help
  after the effective date.
 ・With this change, we will change some part of the Advertisement
  Editorial Guidelines.

 ・For details on this function and changes in guidelines, refer to the PDF document.

7.Yahoo! JAPAN Ads Display Ads API:
 ■Effected version : all available versions
 ■Impacts :
    FINAL_URL and TRACKING_URL will be added on the list of field returned on getReportFields.

 ■Effected version : v6
 ■Impacts :
    After the change, finalUrl, displayUrlLevel, smartphoneFinalUrl,
    trackingUrl, customParameters will become available. 
   *For Carousel Ad, finalUrl and smartphoneFinalUrl will become
   available in the card.
   *When specifying finalUrl, you cannot specify any url at the
   same time.
   *When specifying finalUrl, smartphoneFinalUrl, trackingUrl and
   customParameters are optional.
    After the change, trackingUrl will become available.

    After the change, trackingUrl, customParameters, vendorName will
    become available.

    After the change, trackingUrl and customParameters will become

If you have any questions, please contact us.

Yahoo! JAPAN API support team