Yahoo! JAPAN Ads API | Developer Center

2021/07/06

Display Ads (Auction) Content keyword targeting

Document Number: APIE-FY21-2171


Dear customers,

Thank you for using Yahoo! JAPAN Ads.

We will provide content keyword targeting on Display Ads (Auction).
Please see below for details.

Once again, thank you for using Yahoo! JAPAN Ads.


1. Product:
　Yahoo! JAPAN Ads Display Ads (Auction)

2. Schedule:
　July 29, 2021 (Thu)
　*Schedule may change without prior notice.

3. Overview:
　Content keyword targeting on Display Ads (Auction) will start.

　Content keyword targeting specifies contents on the website to deliver
　(or not deliver) ads.
　You can specify the web page and app contents that you want to deliver
　ads (or not deliver ads) and arrange the ad placement.
　Because it enables you to narrow down the ad placements for each
　article according to the product or service to be advertised, the
　following utilization will become available.

　Example:
　Display ads on the article pages relevant to keywords by specifying
　terms such as "幼児教育 (early childhood education)" and "育児
　(childcare)," etc, when selling education toys.

　First create a contents keyword list to use content keyword targeting.
　You can create the list by selecting keywords suggested by our system.
　By setting the created list to ad group and specifying the delivery
　target (deliver / exclude), it is possible to deliver ads to the
　content related to the selected keyword.

　More details will be available on the help pages after the effective
　date.

4. Remarks:
　・Ad placements of content keyword targeting are some services of
　　Yahoo! JAPAN.

　- When you set the content keyword list as the ad delivery target, ads
　　will be delivered only when the content matches the keyword on the
　　ad placement that can be targeted and the content can be analyzed.
　　Therefore, if the number of added keywords is small, the number of
　　times the ad delivered may decrease if you narrow down the delivery
　　target excessively.
　- When you set the content keyword list to be excluded from ad delivery
　　target, ads will be displayed on the ad placement that does not
　　support content keyword targeting or the ad placement that it
　　contents can't be analyzed.

5.Yahoo! JAPAN Ads Display Ads API:
　The impact after content keyword targeting is released is as follows.

　・Effected version
　　v5
　・Impacts
　　Actions on the following services will become available after the
　　effective date. See reference document for details.
　　-ContentsKeywordListService
　　　Get, add, update and remove content keyword list
　　-ContentsKeywordIdeaService
　　　Get keywords that can be used on content keyword targeting
　　-AdGroupTargetService
　　　Actions related to content keyword targeting

　Acquiring the actual value of content targeting feature will become
　available in the future. More details will be announced later.

6. Document:
　Download and check the documents for details.
　


If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team