Yahoo! JAPAN Ads API | Developer Center

2021/06/30

Enhancements made on Search Ads Dynamic Ads for Search

Update:
June 30, 2021: This enhancement has released.
June 9, 2021: Announced the enhancement.

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Document Number: APIE-FY21-2162


Dear customers,

Thank you for using Yahoo! JAPAN Ads.
We will make enhancements on Dynamic Ads for Search.
Please see the following details.

Once again, thank you for using Yahoo! JAPAN Ads.


1. Product:
　Yahoo! JAPAN Ads Search Ads

2. Schedule:
　June 30, 2021 (Wed)
　*Schedule may change without prior notice.

3. Overview:
　"Description 2" will become available as ad creative of Display Ads
　for Search.
　The length of descriptions will expand from 80 to 90 characters.
　*Counts full and half-width kana as 2 characters, and half-width
　alphanumeric as a character.

　Along with this change, you can enter up to 180 characters in total
　for description 1 and description 2. This is expected to improve the
　visibility of ads.

4. Remarks:
　-Dynamic Ads for Search are ads with the title automatically generated.
　They are delivered when searched with keywords highly relevant to the
　website contents you specified.

　A higher effect can be expected on websites with abundant information
　and has many products and services.

　Learn more on the following help page.
　Benefits of Dynamic Ads for Search and how it works
　
　A PDF document can be referred for this enhancement.
　

If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team