Display Ads Reach report changes

Document Number: APIE-FY21-2158

Dear customers,

Thank you for using Yahoo! JAPAN Ads.

We will add some data items to Reach report of Display Ads.
Please see the following for details.

Once again, thank you for using Yahoo! JAPAN Ads.

1. Product:
 Yahoo! JAPAN Ads Display Ads

2. Versions to be effected:

3. Schedule:
 June 23, 2021 (Wed)
 *Schedule may change without prior notice.

4. Overview:
 We will add the following data items for "Values" on the Reach report.
 ・Reaches (Measured impressions)
 ・Reaches (Viewable impressions)
 ・Average frequency (Measured impressions)
 ・Average frequency (Viewable impressions)

 The following existing items will have no change.
 ・Average frequency

 Download and check the documents for details.
5. Remarks:
 ・"Reaches (Measured impression)" and "Average frequency (Measured
 impression)" will not provide the value before the effective date.
 ・"Reaches" and "Average frequency" will be removed after three months
 from the effective date. We recommend to use the new data items.

 ・V4 and earlier versions will not have these changes of data items.
 ・There was a discrepancy in some figures because the aggregation
 method is different between the report that includes "reach count"
 and "average number of contacts" and the report that does not.
 After the effective date, the aggregation method will be unified.

If you have any questions, please contact us.

Yahoo! JAPAN API support team