Postponed: Search Ads Change of conversion analytics for app download ads

Document Number: APIE-FY21-2143

Dear customers,

Thank you for using Yahoo! JAPAN Ads.

We have postponed the change previously announced in "Search Ads Change
of conversion analytics for app download ads (Document Number:
APIE-FY21-2106)." Please see the following details.

We apologize for any inconvenience this may cause.


1. Product:
 Yahoo! JAPAN Ads Search Ads

2. Changes and updated schedule:
 We have updated the schedule of new conversion analytics release.
 The schedule of closing the current method of conversion analytics has
 been also revised.

 ・New conversion analytics will be released.
 ・"Conversion tracking purpose" will change.
  [Before] May 19, 2021 (Wed)
  [After] June 9, 2021 (Wed)
  *The schedule may change without prior notice.

 ・Creating, editing, or tracking conversion analytics by the existing
  method will become unavailable.
 ・Using the new conversion analytics for autobidding will begin.
  [Before] Late August, 2021
  [After] Autumn 2021
  *We will make another announcement once the schedule has been decided.

3. Remarks:
 Refer to the following page for further details.
 [Search Ads] Change of conversion analytics for app download ads
 https://ads-promo.yahoo.co.jp/support/release/30143928.html#article_en


If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team