Search Ads Responsive Ads for Search release date
Document Number: APIE-FY21-2123
Thank you for using Yahoo! JAPAN Ads.
We have scheduled the release of "Responsive Ads for Search Ads" of
Search Ads. Please see below for details.
Once again, thank you for using Yahoo! JAPAN Ads.
Yahoo! JAPAN Ads Search Ads
May 12, 2021 (Wed)
*Schedule may change without prior notice.
We will add a new ad type "Responsive Ads for Search" on Search Ads.
For Responsive Ads for Search, multiple texts (assets) of
title/description are required for ad delivery.
Those assets will be automatically combined and tested, then the most
effective ads will be delivered.
You can expect to improve the advertising effectiveness by determining
the relevancy between search terms and ad texts, devices and ad
placements on ad delivery, and optimizing automatically.
■Number of assets and length are as follows:
Title: Up to 15
Description: Up to 4
Title: 3 or more
Description: 2 or more
Title: Up to full-width 15, half-width 30 characters
Description: Up to full-width 45, half-width 90 characters
■Responsive Ads for Search will provide the following functions:
・Ad display option
・Embedded function (Keyword insertion, COUNTDOWN, auto-insertion of
*Ad Customizer and IF function are not available.
*COUNTDOWN function that is available on Responsive Ads for Search
is different from the COUNTDOWN that is provided on the other ads
*The name in Japanese has changed from "補完テキスト" to
"デフォルトテキスト". There is no change on the name in English
When assets of 12 titles and 3 descriptions are added, several
assets will be combined automatically and delivered.
Title combination: Title3 - Title12 - Title5
Description combination: Description2 Description1
4. Impact on Yahoo! JAPAN Ads Search Ads API:
Following objects related to Responsive Ad for Search that has
already been released on v4 will become available.
See Reference document for details
・Make sure not to duplicate the wording or the title/description of
the content or not complete the meaning, because assets are combined
・It takes about 30 days as a learning period to display the optimized
title and description.
We don't recommend to pause Responsive Ads for Search in short period.
・You can use the fixing ad placement function to display items defined
by Advertisement Editorial Guidelines to be displayed at a certain
position of each ads.
6. Overview document:
Learn more about details on the following document.
Responsive Ads for Search overview
If you have any questions, please contact us.
Yahoo! JAPAN API support team