Search Ads Responsive Ads for Search release date

Document Number: APIE-FY21-2123


Dear customers,

Thank you for using Yahoo! JAPAN Ads.

We have scheduled the release of "Responsive Ads for Search Ads" of
Search Ads. Please see below for details.

Once again, thank you for using Yahoo! JAPAN Ads.


1. Product:
 Yahoo! JAPAN Ads Search Ads

2. Schedule:
 May 12, 2021 (Wed)
 *Schedule may change without prior notice.

3. Overview:
 We will add a new ad type "Responsive Ads for Search" on Search Ads.
 For Responsive Ads for Search, multiple texts (assets) of
 title/description are required for ad delivery.
 Those assets will be automatically combined and tested, then the most
 effective ads will be delivered.
 
 You can expect to improve the advertising effectiveness by determining
 the relevancy between search terms and ad texts, devices and ad
 placements on ad delivery, and optimizing automatically.
 
 ■Number of assets and length are as follows:
 ・Available numbers
   Title: Up to 15
   Description: Up to 4
 ・Required
   Title: 3 or more
   Description: 2 or more
 ・Length
   Title: Up to full-width 15, half-width 30 characters
   Description: Up to full-width 45, half-width 90 characters

 ■Responsive Ads for Search will provide the following functions:
 ・Ad display option
 ・Embedded function (Keyword insertion, COUNTDOWN, auto-insertion of
  geographic information)

 *Ad Customizer and IF function are not available.
 *COUNTDOWN function that is available on Responsive Ads for Search
 is different from the COUNTDOWN that is provided on the other ads
 provided currently.
 *The name in Japanese has changed from "補完テキスト" to
 "デフォルトテキスト". There is no change on the name in English
 "default text".

 ■Ad example
  When assets of 12 titles and 3 descriptions are added, several
  assets will be combined automatically and delivered.

  Title combination: Title3 - Title12 - Title5
  Description combination: Description2 Description1

4. Impact on Yahoo! JAPAN Ads Search Ads API:
 Following objects related to Responsive Ad for Search that has
 already been released on v4 will become available.
 ・adType:RESPONSIVE_SEARCH_AD
 ・AdGroupAdServiceResponsiveSearchAd
 
 See Reference document for details
 https://ads-developers.yahoo.co.jp/reference/ads-search-api/v4/AdGroupAdService/en/

5. Remarks:
 ・Make sure not to duplicate the wording or the title/description of
 the content or not complete the meaning, because assets are combined
 automatically.

 ・It takes about 30 days as a learning period to display the optimized
 title and description.
 We don't recommend to pause Responsive Ads for Search in short period.

 ・You can use the fixing ad placement function to display items defined
 by Advertisement Editorial Guidelines to be displayed at a certain
 position of each ads.

6. Overview document:
 Learn more about details on the following document.
 Responsive Ads for Search overview



If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team