Yahoo! JAPAN Ads API | Developer Center

2021/04/14

Search Ads Keyword match type change

Document Number: APIE-FY21-2118

Dear customers,

Thank you for using Yahoo! JAPAN Ads.

"Modified Broad Match" of the match type on Search Ads will become out
of service, and it will be integrated to "Phrase Match."
We will enhance the behavior of Phrase Match to enable more flexible
ad delivery. Please see the following details.

Once again, thank you for using Yahoo! JAPAN Ads.


1. Product:
　Yahoo! JAPAN Ads Search Ads

2. Schedule:
　June - July 2021
　*See more details on "4. Steps for integration:" below.
　*Schedule may change without prior notice.

3. Overview:
　"Modified Broad Match" of the match type on Search Ads will become
　out of service, and it will be integrated to "Phrase Match."
　Keywords with the match type Modified Broad Match will be delivered
　as Phrase Match keyword after the integration.
　
　We will expand the behavior of Phrase Match and remove the restrictions
　by word order of keywords.
　This change will provide flexible ad delivery for the search query.

　In addition to reducing the operation cost by integrating match types,
　it can be expected to improve advertising effectiveness by expanding
　the behavior of Phrase Match.

4. Steps for integration:
　There are some steps planned for the match type integration.
　The schedules of each step are as follows.
　 *Schedule may change without prior notice.

　・June 2021
　　Start the change that switches the behavior of Modified Broad Match
　　keyword to the behavior of Phrase Match keyword.
　　The changes will be made on an account basis.
　　*We cannot answer when the keywords of individual accounts will change.　
　　*Keywords of Modified Broad Match added after this change will behave
　　as keywords of Phrase Match.

　・July 2021
　　Creating new keywords of Modified Broad Match will become unavailable.

5. Remarks:
　・Even after integration into Phrase Match, Modified Broad Match keywords
　will continue to appear as "Modified Broad Match" in the Campaign
　Management Tool, Campaign Editor and Yahoo! JAPAN Ads API.

　・When the same keyword is set for Modified Broad Match and Phrase Match,
　the ad performance for each keyword may decrease because the keywords are
　duplicated due to the integration into Phrase Match.
　Check your keywords and consider organizing the keywords as necessary.
　We recommend using Phrase Match for creating new keywords.

　・Learn more about details on the following PDF document.
　　YSA Match type change


If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team