Yahoo! JAPAN Ads API | Developer Center

2021/04/07

Stop creating new ad groups and ads prior to Display Ads (YDN) sunset

*Updates:

・Apr 7, 2021: Stopped creating new ad groups and ads in YDN format. Started converting of YDN campaigns to campaigns of Display Ads (Auction) in automatic manner. For Display Ads (Auction), switched the dashboad to the new view on April 14, 2021.
・Mar 24, 2021: Removed the features that have been implemented from the schedule.
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Document Number: APIE-FY20-2205


Dear customers,

Thank you for using Yahoo! JAPAN Ads.

We will stop creating new YDN ad groups and ads prior to the sunset of
YDN service as previously announced in "Display Ads (YDN) sunset schedule
(Document Number: APIE-FY20-2176)." Please see the following details.

Once again, thank you for using Yahoo! JAPAN Ads.


1. Product:
　Yahoo! JAPAN Ads Display Ads (YDN)

2. Schedule:
　April 7, 2021 (Wed)
　*Schedule may change without prior notice.

3. Overview:
　We will implement the following changes prior to the sunset of YDN service.

　・Stop creating new ad groups and ads in YDN format

　・When "Display Ads" is selected on the Campaign Management Tool, the
　　new view for Display Ads (Auction) will be displayed.
　　*The YDN view (old view) can be displayed temporarily with the
　　switch button, but it will switch to the Display Ads (Auction) view
　　after a certain period.

　・Start forced converting of YDN campaigns to campaigns of Display Ads
　　(Auction).
　　*Check the detail of the forced converting in the next paragraph.

　If any YDN campaigns are remaining in your active account, please
　consider converting to Display Ads (Auction) campaigns.
　Learn more about the converting procedure on the following help page.
　　Convert YDN campaigns to Display Ads (Auction) campaigns
　　
4. Forced converting to Display Ads (Auction) format:
　If there are still unconverted YDN campaigns, the system will force
　converting to the campaigns in Display Ads (Auction) format.
　The start time of forced converting varies depending on the ad delivery
　status of the campaigns in YDN format under the account.
　Please follow the schedule in details.

　(1)Accounts that has no impressions on ads of YDN campaigns between
　　January 1 and March 31, 2021
　　→Force converting between April 7 and 27, 2021

　(2)Accounts that have some impressions on ads of YDN campaigns between
　　April 1 and May 7, 2021
　　→Force converting between May 18 and 22, 2021

　(3) All of other accounts
　　→Force converting between May 23 and 31, 2021

　Campaigns with the following ad distribution type will be subject for
　forced converting.
　・Targeting
　・Infeed ads
　・Dynamic Ads for Display
　・Video Ads
　・PC Brand Panel (Static image)
　・PC Brand Panel (Video)
　・PC Brand Panel (Dynamic Ads for Display)

　Campaigns with other ad distribution types will be deleted, including
　the ad groups and ads, when YDN service sunsets.
　We are not responsible for the deletion and its effect due to the end
　of provision.

5. Precaution:
　Some YDN settings can't be inherited because of the structure differences
　between YDN and Display Ads (Auction).
　The forced converting may cause unintended ad delivery.

　Items that cannot be inherited from the YDN campaign will be changed
　to our recommended settings when converting to the campaign of Display
　Ads (Auction). We are not responsible for the effects of changing the
　settings.

　To avoid confusions, we recommend you to convert YDN campaigns to
　Display Ads (Auction) in advance on your end.

　Note that you don't need to resubmit your ads to review when you
　convert YDN campaigns if those YDN ads have been reviewed and are active.

　More details of forced converting and some restrictions are described
　on the following document (PDF).
　　YDN service close
　　
6. Future updates:
　We have scheduled the following milestones for YDN closing.
　*Schedule may change without prior notice.

　・May 13, 2021 (Thu)
　　-Stop operation of campaigns, ad groups, ads and targetings in YDN format.
　　-Stop operations other than performance reports on the YDN view (old view)
　　　Editing and deleting all components and settings such as campaigns,
　　　ads and images will become unavailable on the old view.
　　　*Campaigns that are converted to Display Ads (Auction) format manually
　　　can be operated as components of Display Ads (Auction).
　　　
　・June 23, 2021 (Wed)
　　-Delete YDN campaigns that are not yet converted to Display Ads (Auction)
　　　format
　　-YDN view (old view) on the Campaign Management Tool sunset
　　　YDN service will discontinue.

7. Remarks:
　All available versions of Yahoo! JAPAN Ads Display Ads API provide
　"CampaignMigrationService" that converts YDN campaigns to Display Ads
　(Auction) campaigns in bulk.
　You can use the service when converting your campaigns in bulk by API.


If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team