Changes in Advertisement Editorial Guidelines: Representations for Consumption Tax

Document Number: APIE-FY20-2195


Dear customers,

Thank you for using Yahoo! JAPAN Ads.

Yahoo! JAPAN Advertisement Editorial Guidelines will be changed.
Please see the following details.

Once again, thank you for using Yahoo! JAPAN Ads.


1. Schedule:
 April 1, 2021 (Thu)
 *Schedule may change without prior notice.

2.Changes:
 With the expiration of the Act for Special Measures to Prevent
 and Correct Actions That Interfere with Shifting of Consumption
 Taxes, the total price representations (representations of
 prices including tax) will be mandatory from April 1, 2021,
 and the Advertisement Editorial Guidelines will be changed
 in accordance with the law.

 Learn more on the following document.
 Details of the editorial guidelines change (English)
 https://s.yimg.jp/images/ads-promo_edit/support/pdf/20210401_Guideline_Changes_Tax_EN.pdf


If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team