Display Ads multiple account aggregation in some reports

- April 14, 2021: Released the change.
- April 7, 2021: Announced the new release schedule.
- March 2, 2021: Postponed the change release.
- February 17, 2021: Announced the change release.

The release date of this enhancement has been changes ad follows.
- Before: March 3, 2021 (Wed)
- After: April 14, 2021 (Wed)
*Schedule may change without prior notice.
Document Number: APIE-FY20-2177

Dear customers,

Thank you for using Yahoo! JAPAN Ads.

Cross-account aggregation will become available on some reports of
Display Ads. Please see the following details.

Once again, thank you for using Yahoo! JAPAN Ads.

1. Product:
 Yahoo! JAPAN Ads Display Ads

2. Schedule:
 March 3, 2021 (Wed)
 *Schedule may change without prior notice.
3. Overview:
 When you are using an MCC account, the following reports will allow
 you to aggregate across multiple accounts.
 Tracking performance across multiple accounts will help your budget
 allocation and operate efficiently.
 When you are using both Display Ads and Search Ads, you can specify
 your Search Ads account for aggregation.
 Tracking performance of both ads together will become available by
 this enhancement.

 [Report that enables cross-sectional aggregation]
 -Conversion path report
 -Cross-campaign reach report

 [Account that enables creating reports]
 -MCC account

 [Account for aggregation]
 -Ad account associated to MCC account that create reports
 You can specify the accounts checked on "MCC ad account list" page
 on the Campaign Management Tool.
 Search Ads account can be specified. Up to 3 accounts are available.
 Learn more about MCC accounts on the following help page.
  What is MCC account

 [Reports available]
 -30 days

4. Reports overview:
 The following is a summary of the report that aggregates across
 multiple accounts.

 [Conversion path report]
 You will become available to check conversion path across multiple
 You can add up to two accounts that present conversion path, mainly
 on the account that aggregates conversions.

 [Cross-campaign reach report]
 By selecting multiple campaigns and campaign goals, this report
 allows you to check the unique user that overlaps between each index,
 such as viewable impressions and clicks.

 [Common restrictions]
 -Aggregate items that represent ad delivery are "viewable impressions"
 for Display Ads and "impressions" for Search Ads.
 -When specifying Search Ads account, the report data may include
 click frauds.

 Learn about the procedure on the help page provided after the release.
  Conversion path report
  Cross-campaign reach report

5. Impact on Display Ads API:
 API will support cross-aggregation of multiple accounts.

 [Effected version]
 Yahoo! Ads Display Ads API v4
 *v4 will become available on February 24, 2021.
  Learn more details on the following announcement.
  Yahoo! JAPAN Ads API v4 release  

 [Service that covers this feature]

 -Before using this new feature, you need to create MCC account and
 associate accounts in advance on the Campaign Management Tool.
 *API does not support creating MCC account and associating accounts.
 -Even when specifying Search Ads account for aggregation, creating
 reports are done by Display Ads API.

6. Remarks:
 Before release of cross-account aggregation, we have provided the
 following feature on the conversion path report.

 -Add the "Consolidate repeats" option to aggregate the number of
 times for each conversion path into one
 -Add "conversion" as a filter item
 See the following release note for more detail.

If you have any questions, please contact us.

Yahoo! JAPAN API support team