Start of removing ads based on user opinions

Document Number: APIE-FY20-2142

Dear customers,

Thank you for using Yahoo! JAPAN Ads.

We are reviewing the advertising placement standards, etc. regarding
opinions received from users to improve the quality of advertisements
and protect the users. To improve the ad quality further, we will start
a new initiative based on the response to users' opinions.
This initiative will be expanded step by step. Please see below for details.

Once again, thank you for using Yahoo! JAPAN Ads.

1. Schedule:
 January 25, 2021 (Mon)
 *Schedule may change without prior notice.

2. Products
 Display Ads PC Brand Panel

3. Overview:
 Advertisements that exceed a certain threshold, calculated by multiple
 factors such as the number of added ads and the number of users'
 opinions, will be suspended based on Yahoo! JAPAN Advertisement
 Editorial Guidelines.
 We will start the operation from the PC version Brand Panel first,
 which has many negative opinions from users, and plan to expand the
 target products after April 2021.
 *About the products of Display Ads (Guaranteed)
  Even if exceeding a certain threshold, we don't plan to stop the
  ad delivery during the period.
  However we may refuse ad delivery of the same creative after that.

4. Removed timing:
 After every Monday based on the results of the previous week

5. Applied guideline and reject reasons:
 [Applied guideline]
  Chapter 9. Restrictions on Expressions in Advertisements
  3. Expressions which may give a false impression
  (5) Other representations that may cause uncomfortable or repulsive
  feelings to users.
  Yahoo! JAPAN Advertisement Editorial Guidelines (PDF)
 [Reject reason displayed on the Campaign Management Tool]
  Expressions that May Cause Uncomfortable Feelings for Users /
  Negative feedback from users (creative)

6. Remarks:
 - The details of the threshold are not disclosed.
 - Removed by each ad unit.

If you have any questions, please contact us.

Yahoo! JAPAN API support team