Display Ads (Auction) Smartphone Brand Panel for app

Nov. 24, 2020: The enhancement completed as scheduled.
Nov. 17, 2020: Announced the release schedule.

Document Number: APIE-FY20-2120

Dear customer,

Thank you for using Yahoo! JAPAN Ads.

A new ad space Brand Panel placement on the Yahoo! JAPAN home page for
smartphone (for app) will be available for Display Ads (Auction).
Please see the following details.

Once again, thank you for using Yahoo! JAPAN Ads.

1. Product:
 Display Ads (Auction)

2. Schedule:
  -Ad delivery start date: November 24, 2020 (Tue)
  *Schedule may change without prior notice.

3. Overview:
 We will provide a new ad space "Smartphone Brand Panel (for app)" on
 the smartphone app of Yahoo! JAPAN for Display Ads (Auction).
 When the campaign goal is "brand awareness" and the ad group has set
 device targeting including "smartphone" and "app" (also "All devices"),
 your ads will be delivered to the smartphone brand panel (app).

 Check the following page for each guideline.
 Ad Specifications for Smartphone Brand Panel
 *When you narrow down the ad delivery to the smartphone brand panel,
 set "m.yahoo.co.jp" to "Allow" in placement targeting.

 Please refer to the help pages below for the procedure in detail.
 Placement targeting
4. Remarks:
 -The campaign goal "Brand awareness" is available for specific accounts.
 If you can use the goal "Brand awareness", it can be seen as an option
 on "Campaign goal" on the campaign creation screen on the Campaign
 Management Tool.

 -If your ads are delivered to the smartphone brand panel (for web),
 your ads will also be delivered to the smartphone brand panel (for app)
 after the ad delivery start date.

 -Ads that did not meet a certain auction rank may not be delivered on
 the Smartphone Brand Panel for app.

 -There are restrictions on the ad placement for some product / service
 See the guidelines for details.
 Ad placement restrictions and Sales restrictions

If you have any questions, please contact us.

Yahoo! JAPAN API support team