Search Ads Dynamic Ads for Search "Entire domain" option official release

Document Number: APIE-FY20-2093

Dear customer,

Thank you for using Yahoo! JAPAN Ads.

We will officially provide the "Entire domain" designation, which is
being tested for Dynamic Ads for Search. Please see the following details.

Once again, thank you for using Yahoo! JAPAN Ads.


1. Product:
 Yahoo! JAPAN Ads Search Ads

2. Schedule:
 October 20, 2020 (Tue)
 *The schedule may change without prior notice.

3. Overview:
 We will officially release the "Entire domain" and "Entire domain and
 page feed" provided as a trial.
 The two are a method of specifying web pages to be targeted by Dynamic
 Ads for Search.

 When selecting the "Entire domain," you can set all websites under the
 domain to be eligible for Dynamic Ads for Search by specifying the
 website domain (site top URL) in the campaign.
 
 These options eliminate the need to create a list and save your
 operation efforts of campaign management.
  
 Another option "Entire domain and page feed" will increase the
 possibility of ad delivery while reducing operation efforts.
 
 As a result of adjusting the system from the start of the trial in
 April 2020, the delivery accuracy has significantly improved and will
 be providing it officially.

 With the official release, it will be available on the Campaign Editor
 and Search Ads API (v3 or later) in addition to the Campaign Management
 Tool.
 The option "URL matches" will also be added to Target setting.
 You can pinpoint or exclude specific web pages under the domain you set.

4. Remarks:
 Web pages under the domain are subject to editorial review, same as the
 web pages added in the page feed.
  
 "Entire domain" and "Entire domain and page feed" can't be used for ads
 for products such as pharmaceuticals and medical devices and medical
 institutions.

 Learn more on following help page.
 Specify "Entire domain" for ad delivery
 
5. Note:
 Dynamic Ads for Search are ads with the title automatically generated.
 They are delivered when searched with keywords highly relevant to the
 website contents you specified.
  
 A higher effect can be expected on websites with abundant information
 and has many products and services.

 Learn more on the following help page.
 Benefits of Dynamic Ads for Search and how it works
 
 Learn more details of "Entire domain" and etc, on the following document.
 DAS_Trial release of specifying method for new webpage
 

If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team