Yahoo! JAPAN Ads API | Developer Center

2020/08/20

Display Ads Additional metrics "View-through conversions" released

Document Number: APIE-FY20-2068

Dear customer,

Thank you for using Yahoo! JAPAN Ads.

We have added a new conversion metrics "View-through conversions" to
Display Ads as previously announced in "Display Ads Additional metrics
"View-through conversions" (Document Number: APIE-FY20-2057)."
Please see the following details.

Once again, thank you for using Yahoo! JAPAN Ads.


1. Product:
　Display Ads (Auction)
　Display Ads (YDN)

2. Effective date:
　August 19, 2020 (Wed)

3. Overview:
　We have added "View-through conversions" as a metrics related to
　conversions. It was added to the performance data on various component
　list screens such as Campaigns and Targeting, and to the performance
　report.

　The number of View-through conversion will count when a behavior in
　which a user who has not clicked an ad or viewed a video visits the
　site through a different route and lead to some "result" on the site
　(purchasing products, registering members, requesting materials).

　・It will count up on the component list screens where "Conversions"
　is included as one of the columns.
　Select "View-through conversions" from the optional columns of
　"Edit Items Displayed."

　・When you add this new metrics to performance reports, please create
　a new template.
　　
　・Please note that this View-through conversion will have no affect
　on counting other conversion-related items such as "Conv. Value" and
　"Conv. Rate", etc.
　　
　・"View-through conversion window" is a day from the time the ad is
　displayed (the ad was not clicked or the video was not viewed) to the
　conversion. You can't change the conversion window.

4.Yahoo! JAPAN Ads Display Ads API:
　Getting "View-through conversions" became available on the following
　item that was added in Yahoo! JAPAN Ads Display Ads API v2 released
　on July 20, 2020.

　・viewThroughConversions (View-through conversions) :
　　　Became available on ConvertionTrackerService, StatsService

　・CONV_VALUE_VIA_VIEW_THROUGH (View-through conversions) :
　　　Became available on ReportDefinitionService

5. Precautions:
　Only the confirmed number of View-through conversion is displayed as
　a data.
　Therefore, it may take longer time to apply than other items of
　performance data on the component list screens.
　

If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team