Display Ads Video Ads changes on some ad placement

Document Number: APIE-FY20-2052

Dear customer,

Thank you for using Yahoo! JAPAN Ads.

We will change the video ads behavior after tapped on some placement
of Display Ads. Please see the following details.

Once again, thank you for using Yahoo! JAPAN Ads.

1. Product:
 Display Ads

2. Schedule:
 August 4, 2020 (Tue)
 *Schedule may change without prior notice.

3. Overview:
 Video ads behavior after tapped will change as follows.

 [After tapped on video ads]
 (Before) Play video in full screen
 (After) Go to landing page

 [Ad distribution type and ad type to be applied]
 - Display Ads (YDN) :
  Ad distribution type = "Video ads"
 - Display Ads (Auction) :
  Ad type = "Responsive (video)"

 [Ad placement to be applied]
  Smartphone (web)

 - Yahoo! JAPAN Ads Display Ads API is not affected even after this change
 - The changes will be applied to video ads with "auto plays: On"
  No changes on video ads with "auto plays: Off"
 - Videos on the timeline will play without audio for ads with "auto
  plays: On"
 - No changes on video ads delivered on the Brand Panel placement of
  Yahoo! JAPAN top page for Smartphone (web)

If you have any questions, please contact us.

Yahoo! JAPAN API support team