Yahoo! JAPAN Ads API | Developer Center

2020/06/10

Display Ads reporting period expand for Performance data

*Updates:

June 10, 2020:
　The enhancement completed as scheduled.
　Reporting period available for targeting performance data has been changed.
June 5, 2020:
　Announced the release schedule.
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Document Number: APIE-FY20-2032

Dear customer,

Thank you for using Yahoo! JAPAN Ads.

We will expand the reporting period for Display Ads Performance data.
Please see below for details.
Once again, thank you for using Yahoo! JAPAN Ads.

1. Product:
　Display Ads (Auction)
　Display Ads (YDN)

2. Schedule:
　June 10, 2020 (Wed)
　*Schedule may change without prior notice.

3. Overview:
　The reporting period of Performance reports and Performance data
　reviewed on each component list will expand as follows.

　Before: 13 months (the first day) up to today
　After: 25 months (the first day) up to today
　*Today's actual value on the report is preliminary figures at
　a particular time.

4. Precautions:
　Only performance data after February 1, 2019 can be reported for
　targeting. Dates before January 31, 2019 can be selected but
　performance data of targeting can't be acquired.
　The subject targeting are as follows.
　• Gender
　• Age
　• Site category
　• Location
　• Day of week / Hours
　• Device
　• Audience category (for Auction)
　• Interest Category (for YDN)
　• Carrier (for YDN)

If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team