Enhancements made on Search Ads Dynamic Ads for Search

Document Number: APIE-FY20-2007

Dear customer,

Thank you for using Yahoo! JAPAN Ads.

We have added a new method to specify web pages for ad delivery on
Search Ads Dynamic Ads for Search. Please see the following details.

Once again, thank you for using Yahoo! JAPAN Ads.

1. Product:
 Yahoo! JAPAN Ads Search Ads

2. Effective date:
 April 14, 2020 (Tue)

3. Overview:
 We have launched trials of "Entire domain" and "Entire domain and
 page feed" as a method of specifying web pages to be targeted by
 Dynamic Ads for Search.
 When selecting "Entire domain", you can set all websites under the
 domain to be eligible for Dynamic Ads for Search by specifying the
 website domain (site top URL) in the campaign.
 With the previous page feed feature, the URL of the web page to be
 delivered had to be specified in a list.
 The option "Entire domain" eliminates the need to create a list and
 saves your operation efforts of campaign management.

 Another option "Entire domain and page feed" will increase the
 possibility of ad delivery while reducing operation efforts.

4. Precautions:
 - Web pages under the domain are subject to editorial review, same
 as the web pages added in the page feed.

 - "Entire domain" and "Entire domain and page feed" for specifying
 web pages are provided as trial.
 Ads may not be delivered depending on the web pages under the domain
 because the function is still being adjusted for official release.
 In this case, please set up a page feed for your campaign.

 Learn more on following help page.
 Specify "Entire domain" for ad delivery
5. Remarks:
 - Specifying domain feature is available only on the Campaign
 management tool.
 Campaign editor and Yahoo! JAPAN Ads API will start the support of
 this feature in Summer 2020. Please wait for further announcements
 regarding details.

 - Dynamic Ads for Search are ads with the title automatically generated.
 They are delivered when searched with keywords highly relevant to the
 website contents you specified.
 A higher effect can be expected on websites with abundant information
 and has many products and services.

 Learn more on the following help page.
 Benefits of Dynamic Ads for Search and how it works

 Learn more details of "Entire domain" and etc, on the following document.
 DAS_Trial release of specifying method for new webpage

If you have any questions, please contact us.

Yahoo! JAPAN API support team